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How to tell ridiculously good customer stories with JoAnn Martin
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Every customer has a story.
How you talk about past customers to new prospects determines if they’ll become the customers you then talk about to future prospects. If they’re not buying what you’re saying, good luck getting them to buy what you’re selling!
Today's guest, JoAnn Martin, is here to remind you that buyers are also humans, and humans need a good story.
We’ll take this book cover to cover with JoAnn and see if she can survive Choose Your Own Adventure: Sales Feed Edition, on this episode of The Sales Feed Show.
Hot Links
- Connect with JoAnn Martin on LinkedIn.
This episode is brought to you by Testimonial Hero.
Testimonial Hero helps you easily create stunning B2B testimonial videos without the need for fancy equipment or lighting kit, or having to send a film crew to your customer’s office. Create high-quality customer videos remotely that will help you build trust and close deals 40% faster.
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