“Personal Branding”….more than just selling yourself!
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Most of my entire career I’ve had a “BRAND PRODUCT” to sell or market, that tangible item you can see, touch, smell and even eat. I guess in some way I took that for granted and never considered myself playing integral part in that entire process, I could always hide behind the brand which sometimes hid my flaws. This is NOT necessarily saying a “BRAND” sells itself without some elbow grease behind in but if you were responsible for selling “” back when it was taking off….you were probably “Taking Orders” versus trying to get them. There’s no question selling/marketing a “BRAND” has its challenges even if it’s a top selling “BRAND” but the constant is that it’s a “tangible asset”. What if the “tangible asset” is YOU? During this show we'll examine a subject that many find themselves challenged with....."Personal Branding" ! We're happy to have a significant thought leader on the subject: Richard Johnson Founder/CEO of 21st Century Marketing Systems, Inc New Amazon Best Selling Author. Please join us on what should be a spectacular show!!
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