Unlocking Media Visibility: Marina Gask on Elevating Your Profile and Crafting Compelling Stories

The Secrets of Learning & Development

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S1:E11 -In this episode of Secrets of Learning and Development, hosts Julia and Valerie welcome Marina Gask, a distinguished journalist, magazine editor, and visibility coach with over 35 years of experience. Marina shares her extensive knowledge on press and visibility, offering valuable insights into how individuals and organisations can boost their public profiles and credibility through media exposure.

Marina discusses the power of telling personal stories and how press coverage can position professionals as experts in their field. She highlights the common challenge many face in recognising their own unique stories and provides practical advice on identifying what makes them stand out. Drawing on her expertise, Marina outlines strategies for building strong relationships with journalists and gaining repeat media opportunities.

In addition to her visibility coaching, Marina talks about her platform, Audrey Online, which supports women navigating midlife transitions, from career changes to personal challenges, and offers guidance on entrepreneurship and self-employment. She also introduces her two coaching programmes—90 Days to Visibility and Let's Get Pressworthy—which provide tailored support for those looking to increase their visibility in the media.

Tune in for an insightful discussion packed with practical tips on crafting a compelling message, leveraging media opportunities, and building a lasting public profile.
Key Learnings

The Power of Personal Stories in Media Visibility: Marina emphasises that everyone has a unique story, even if they don’t initially recognise it. By identifying and sharing personal stories that resonate with current trends and issues, individuals can position themselves as thought leaders and gain valuable media exposure.

Building Relationships with Journalists: Marina highlights the importance of building strong, ongoing relationships with journalists by offering timely and relevant insights. She advises being proactive in aligning your expertise with the current media agenda to increase the chances of securing press coverage and fostering long-term media opportunities.
Guest Information
https://www.marinagask.co.uk/
https://www.linkedin.com/in/marina-gask-87798b23?

Chapter

1. Unlocking Media Visibility: Marina Gask on Elevating Your Profile and Crafting Compelling Stories (00:00:00)

2. Introduction and Guest Background (00:02:01)

3. Importance of Press and Visibility (00:03:36)

4. Finding Your Unique Story (00:05:44)

5. Navigating the Media Agenda (00:09:52)

6. Audrey Online and Supporting Midlife Women (00:14:15)

7. Clarifying Your Message (00:16:36)

8. Marina’s Press Coaching Programs (00:21:42)