))
The Shift Podcast on Digital Key Account Management: Pavel Carballo, Director, Enterprise Sales Nordics @ Databricks
Manage episode 361211342 series 3461690
Konten disediakan oleh DemandFarm. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh DemandFarm atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
The ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes?
In episode #7 of The Shift Podcast on Digital Key Account Management, Pavel Carballo (Director, Enterprise Sales Nordics at Databricks) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into key account management success.
In this episode of the Shift podcast series, Pavel shares his thoughts on measuring the success of key account management efforts including:
1) Metrics that should be used
2) Tracking progress over time
3) Using data to make informed decisions
4) Leveraging data and technology
Learn more about DemandFarm
13 episode
Bagikan
