John, Leo, and Alex of Whiz Socks: Episode 20

The ShowATL Podcast

Whiz Socks is an Atlanta company founded by John Pena, Leo Rodriguez, and Alex Miranda. John, Leo, and Alex wanted to create a company founded on the concepts of art and community, with a major focus on giving back. Whiz creates ultra-comfy socks featuring artwork by local Atlanta artists like Jake Llaurado and Yoyo Ferro. Whiz Socks also operates on a buy-a-pair, give-a-pair model, similar to that of Tom’s Shoes, by which every purchase of a pair of socks pays for a pair to be donated to Atlanta’s homeless. John, Leo, and Alex actually hand-deliver the socks (you can find videos on YouTube and on their website of them doing so). The Whiz Socks founders joined us in the studio (with a 6-pack of Victory Golden Monkey beer) to talk about the mission and vision of Whiz, what it means to go into business with your friends, and the future of the company and brand. This episode was recorded as a high-banter roundtable of sorts, so get ready for some laughs, some derailed topics, and some truly insightful nuggets of wisdom and information all throughout.

Where to buy and learn more about Whiz Socks:

Online: www.whizsocks.com

Instagram: @whizsocks