Ep 205: Tailoring Communication for Success, with Eric Garcia

The 'So You're A Vet... Now What?' Podcast

Episode Description

On this episode of the ‘So You're a Vet… Now What?’ podcast, host Dr. Moriah McCauley interviews Eric Garcia, founder of Simply Done Tech Solutions. Eric, a former IT administrator turned digital marketing expert, discusses the importance of understanding the differences between cat and dog pet parents for effective client communication.

Cat owners and dog owners have distinct preferences when it comes to marketing and communication strategies in the veterinary field. In a podcast episode, it was highlighted that cat owners are often introverts who respond well to education, while dog owners tend to prefer promotion-driven claims.

Cat Owners:

• Cat owners are considered thinkers who value education and information.
• Studies have shown that cat owners tend to have a higher level of education compared to dog owners.
• Cat owners respond well to preventive-based claims and marketing, focusing on the importance of preventive care to prevent disease.
• They appreciate detailed information and explanations about recommendations, wanting to understand the "why" and "how" behind the suggestions.
• Sending health questionnaires ahead of visits can help cat owners prepare for appointments and provide detailed information about their cats' health and habits.
• Building rapport with cat owners by asking about their cat's nickname and what their cat means to them can strengthen the veterinarian-client relationship.

Dog Owners:

• Dog owners are more likely to respond to promotion-driven claims in marketing.
• They may be more receptive to superficial communication that focuses on immediate benefits or promotions.
• Dog owners may respond well to quick recommendations and may not require as much detailed education or explanation.
• Promotions and offers may be more appealing to dog owners, emphasizing immediate benefits or discounts.

Understanding these differences in preferences between cat owners and dog owners can help veterinary professionals tailor their communication and marketing strategies to effectively engage and connect with their clients. By recognizing and adapting to these preferences, veterinarians can enhance client communication, build stronger relationships, and ultimately provide better care for their patients.

Eric shares valuable insights on client communication strategies based on marketing research. Whether you're a new grad or a seasoned veterinarian, this episode offers practical tips to enhance your client interactions.

Episode Outline

• [00:01:26] Cat vs. Dog Pet Parents.
• [00:07:09] Cat owners' preventive healthcare perceptions.
• [00:08:16] Cat owners respond well to education.
• [00:14:20] Preventive dental care for pets.
• [00:16:47] Veterinary medicine psychology lesson.
• [00:20:38] Cat owners' deep connection.
• [00:21:47] Lifelong relationships with clients.

Quotes

• 00:03:08 - "And it's pretty much the area that veterinarians are honestly crap at. We can fix animals, but we can't market that."
• 00:16:25-00:16:35 - "Introverted personalities can be extroverted as long as they have time to prepare for encounter."

Episode Links

Eric's website: https://ericgarciafl.com/

Eric's Instagram: https://www.instagram.com/ericgarciafl/

Mentioned in this episode:

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