Leveraging B2B community for next-level growth with Jack Foster, VP of Marketing at WorkRamp

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2y ago 33:50

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B2B communities are hot right now and for a good reason. Having a loyal group of people rallied around your business is a crazy useful resource for growth. Investing in community and learning is how Jack Foster, VP of Marketing at WorkRamp, is driving next-level growth. Being a part of an LMS platform means that Jack understands the value of both community and learning, which is why she’s so committed to investing in both avenues.

While LMS and community naturally complement each other, connecting and utilizing those strategies together with the rest of the business leaves no room for error in her tech stack. That’s why Jack runs everything through RevOps and relies on HubSpot as much as possible.

Main Takeaways:

The value of investing in training and enablement
Building community into your strategy and tech stack
Keeping a smooth-flowing tech stack with RevOps

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47 episode

#Tech #Business #Marketing #Dan McGaw