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Gaming & The Call Of Data ft. Bharat Bhatia & Nishant Jaiswal | Ankur Gattani | WebEngage
Manage episode 436768410 series 3555870
Konten disediakan oleh Ankur Gattani. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Ankur Gattani atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively.
This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as well as retention marketers at gaming companies.
- (00:00) - Introduction
- (00:49) - Gaming As A Space
- (04:15) - Data In-Game Marketing
- (09:44) - Gaming Intelligence
- (26:20) - Intervention Strategies
- (38:26) - Individualization
- (45:46) - What Do Retention Roadmaps Look Like?
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