Gretchen Dill | Founder of MuttRuk

The Steep Stuff Podcast

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Gretchen Dill, the innovative force behind MuttRuk, joins us for an inspiring conversation on the Steep Stuff Podcast, revealing how her passion for dogs and the outdoors transformed her career from graphic designer to entrepreneur. Listeners will discover the story behind MuttRuk's groundbreaking launch on Kickstarter in 2019 with its signature 14-liter day pack, inspired by ultra-running vests. Gretchen opens up about the exciting challenges and pivotal moments that led her to pursue her dream full-time, a testament to following one's passion and transforming it into a thriving business.
Our conversation takes a thrilling turn as we explore the adventurous world of trail running and ultrarunning. Gretchen shares her insights into designing innovative gear for dog lovers, including a treat pouch and waist belt, with a sneak peek into an upcoming Kickstarter for a versatile backpacking companion. We share stories of tackling varied terrains, from the technical trails of Red Rocks Canyon to the mental grit required for ultra races. The competitive spirit and camaraderie of the trail running community come alive, with anecdotes about the joy of group runs and the thrill of wildlife encounters.
As we wrap up, we discuss the vibrant community spirit found in places like Colorado Springs, where outdoor adventures and a dog-friendly culture thrive. Gretchen's vision of blending running with community involvement shines through, highlighting plans for dog-friendly races and local events supporting worthy causes. We reflect on the power of authenticity in social media and the importance of engaging with our communities, leaving listeners inspired to embrace their passions and contribute to the world around them. Tune in for a story of adventure, innovation, and community that will motivate you to hit the trails with renewed enthusiasm.
Gretchen Dill IG - https://www.instagram.com/thepickletrails/?hl=en
MuttRuk - https://muttruk.com/

Chapter

1. Trail Running Entrepreneur Builds Mutt Gear (00:00:00)

2. Exploring Trail Running and Ultrarunning (00:14:11)

3. Trail Running and Ultra Racing Chat (00:23:32)

4. Colorado Springs Trail Running Chat (00:35:09)

5. Scaling a Niche Outdoor Gear Business (00:44:33)

6. Embracing Authenticity in Social Media (00:48:57)

7. Community Events and Race Planning (00:53:33)

8. Wildlife Encounters and Outdoor Gear (01:01:30)