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Store Brands Spotlight Episode 9: The Impact of Millennials and Gen Z
Manage episode 371900029 series 3401608
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Millennials and Gen Z continue to increase their purchase rates of private brand products, opening new opportunities for retailers. In an interview with Store Brands, Chelsey Capps, director of Thought Leadership, at Daymon, shares her insight as to how retailers can further enhance private brand assortments to gain loyalty and further drive sales.
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