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50 Email Marketing Software & Systems (feat. Gareth Everson)

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Manage episode 356696153 series 2931781
Konten disediakan oleh Rob and Rob Drummond. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rob and Rob Drummond atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

“Which email marketing platform should I use?” is an evergreen marketing question! It takes real time and investment to setup any email marketing tool. You need to be sure you are making the right choice.

On this episode I interview systems expert Gareth Everson. Listen in now as we discuss:

  • The difference between ‘software’ and ‘systems’ – and why it matters!
  • Gareth’s 8 core eight core customer processes, and why lead generation is rarely the real issue
  • The correct thinking behind selecting the right software
  • Why using an entry level solution (such as Mailchimp) isn’t necessarily a problem
  • Why it is beneficial to have a single view of the contact
  • Integrations you might want to consider
  • How to document your systems outside of your email marketing software

Links mentioned in the conversation:

Gareth’s Lemonade Plan website / book

Gareth’s CRM Growth Systems (for agencies)

Gareth’s LinkedIn

  continue reading

82 episode

Artwork
iconBagikan
 
Manage episode 356696153 series 2931781
Konten disediakan oleh Rob and Rob Drummond. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rob and Rob Drummond atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

“Which email marketing platform should I use?” is an evergreen marketing question! It takes real time and investment to setup any email marketing tool. You need to be sure you are making the right choice.

On this episode I interview systems expert Gareth Everson. Listen in now as we discuss:

  • The difference between ‘software’ and ‘systems’ – and why it matters!
  • Gareth’s 8 core eight core customer processes, and why lead generation is rarely the real issue
  • The correct thinking behind selecting the right software
  • Why using an entry level solution (such as Mailchimp) isn’t necessarily a problem
  • Why it is beneficial to have a single view of the contact
  • Integrations you might want to consider
  • How to document your systems outside of your email marketing software

Links mentioned in the conversation:

Gareth’s Lemonade Plan website / book

Gareth’s CRM Growth Systems (for agencies)

Gareth’s LinkedIn

  continue reading

82 episode

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