Activating the Youth, Gisele Gomes – TSH#098 {audio}

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The Strategic HotboxCompanies and brands are clamoring to attract the attention of the youth and the next generation. From engaged social media campaigns to experiential marketing, finding relevancy with the emerging consumer is top of mind. Gisele Gomes, gender and intercultural consultant, coming to us live from Brazil – talks with Dr Brandi about how to go beyond activating young employees to engaging the young consumer.

20 episode