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101 | Challenging Marketing Metrics: Break free from short-term metrics
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Marketing leaders all know it, yet we can’t help but rely on them.
For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they’ve become more about vanity or volume than a show of what’s really happening in our businesses.
We need to start a journey away from the short-term, along a new metric-laden pathway where long-term lives. Don’t worry though, we know a couple of people who know the way.
Listen as we step into the promised land of long-term metrics with a thrilling discussion between our Director of Data Ops and Performance, John Breedon, and Media Planning Director Anya Newton. Together they introduce the key frameworks and steps marketers should take to understand which metrics are important to them.
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