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#03: Lars Behrendt - From concept to market in one week : Innovation as a lifestyle
Manage episode 375469911 series 3506399
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: Buckle up for the most no BS guest we've had on the podcast to date!
Lars Behrendt is not only a LinkedIn Top Voice, but he is the person known as Mr. Innovation in Germany.
A seasoned innovation consultant and entrepreneur, in this episode Lars shares his insights on innovation, collaboration, and bridging the gap between different departments in organisations. We were honoured with his guest appearance, in which he shared:
- The importance of human-centered innovation and the impact it can have on the success of a business
- Debunking the myth of the "innovation culture" and why everyone in an organization can be innovative
- The benefits and challenges of cross-functional collaboration, and how to overcome silos in different departments
- The role of marketing in innovation, and how to ensure products are not just engineering-driven but also customer-focused
- The major consumer shifts that Lars has noticed, and the importance of staying connected to the reality of the market
- The power of social media in getting connected to people and understanding what resonates with them
- Lars' approach to his personal brand and how he deals with content creation daily
An episode you can't miss, but one advice? Cover your ears once in a while - Lars is direct and doesn't like to hide behind the bushes!
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