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A Vision for the Future: DEZI Eyewear

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Manage episode 415457110 series 1403035
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Desi Perkins launched her YouTube and Instagram profiles to focus on makeup-and people LOVED it. And when she launched a line of sunglasses with a major sunglass brand, people ate that up, too. But when it came time to renegotiate the contract with that brand… that didn’t go as planned. She and her husband Steven set out to do it on their own, knowing if the brand failed it was on them.

Join Ben and Tanya as they chat with Desi and Steven about their daring real-life expansion of the online brand. Discover how they converted digital followers into real sales, demanding the best from their suppliers and refusing to settle for lackluster deal terms from a major company. These are The Unshakeables.

The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia

See omnystudio.com/listener for privacy information.

  continue reading

11 episode

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A Vision for the Future: DEZI Eyewear

The Unshakeables

12,819 subscribers

published

iconBagikan
 
Manage episode 415457110 series 1403035
Konten disediakan oleh iHeartPodcasts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh iHeartPodcasts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Desi Perkins launched her YouTube and Instagram profiles to focus on makeup-and people LOVED it. And when she launched a line of sunglasses with a major sunglass brand, people ate that up, too. But when it came time to renegotiate the contract with that brand… that didn’t go as planned. She and her husband Steven set out to do it on their own, knowing if the brand failed it was on them.

Join Ben and Tanya as they chat with Desi and Steven about their daring real-life expansion of the online brand. Discover how they converted digital followers into real sales, demanding the best from their suppliers and refusing to settle for lackluster deal terms from a major company. These are The Unshakeables.

The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia

See omnystudio.com/listener for privacy information.

  continue reading

11 episode

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