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Cannabis stories from Awshad: Richa Jaggi explains why this plant is mainstream in Ayurveda & India
Manage episode 390189267 series 3465829
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In this episode of theUpStreamLife we talk about the benefits of cannabis as a medicinal plant and how it is sold in India under the aegis of the Ministry of Ayush. Richa Jaggi, the co-founder of Awshad explains why this plant is now mainstream for its ancient medicinal purpose.
00:00 - Introduction.
01:06 - Cultural relevance of cannabis in India.
04:40 - Why Richa started up?
06:06 - The Vijaya territory and what is it?
14:46 - Testing Awshad's formulations.
18:00 - Marketing Awshad today through its own e-commerce channel.
25:54 - Managing sleep and stress with Ayurveda
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