Episode 360: Mike Troiano - Partner at G20 Ventures

The VentureFizz Podcast

Episode 360 of The VentureFizz Podcast features Mike Troiano, Partner at G20 Ventures. When I think of Mike, I think of a master marketer, a branding guru, and an amazing storyteller. As we start our conversation we discuss the importance of these traits as it relates to entrepreneurs. The importance of storytelling and brand building is often overlooked by entrepreneurs. Yet, it is such a critical part of a startup’s success as a good story attracts customers, talent, and capital. If you haven’t followed his blog, please make sure you check it out on Medium, as there are so many great pieces of advice to help you improve your skills in storytelling, creating a brand, and building a startup. He’s one of the best. G20 Ventures is the capital partner that helps new businesses grow with smart money, great storytelling, and the right connections. The firm’s sweet spot is mainly Series A investing in enterprise software companies. In this podcast, we cover: * Playing sports at Cornell and getting his career started in the marketing agency world, plus starting his own company which was acquired and went public. * The full lifecycle story of M-Qube which was acquired by VeriSign and all the details about how the company powered the voting for American Idol and the lucky case drawing for Deal or No Deal. * Launching a startup called MatchMine which was backed by the Kraft family and was building a personalization tech for consumers that ended up being too early for the market. * The story of Actifio and its copy data management solution which grew into unicorn status with backing from Tier A investors and was acquired by Google. * How a viral post on Medium started his journey into venture capital and joining G20 Ventures, where he was a founding member and LP. * Getting started as a VC and how he found his Zone of Genius, plus what he’s targeting for investments. * The 5 phases of a career. * And so much more.