The Sweet Success of Pies by Di and Social Media Tips

The Veronica Edwards Show

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What if social media could transform your business overnight? Join us as we welcome back the inspiring Diana Casteel, a serial entrepreneur with roots in Ohio and Alabama, who has diversified her career across insurance, travel, and construction. Diana shares the heartfelt journey behind her latest entrepreneurial venture, Pies by Di, a bakery that caters to gluten-free and dietary restriction-friendly needs. Hear how a simple suggestion from her therapist ignited her passion for baking, leading her to create a beloved bakery brand. From the pivotal moments that shaped her journey to the TikTok live session that birthed the name Pies by Di, Diana's story is a testament to the power of following one's passion.
Diana also offers a treasure trove of practical advice on leveraging social media for business growth, especially for those over 40 or 50. Discover how to overcome the initial discomfort of posting, maintain consistency, and find content in everyday life to resonate authentically with followers. Learn from Diana’s experiences as she explains how a robust social media presence has catapulted her bakery to new heights, making her health-conscious and delicious desserts a hit. As we wrap up, Diana shares invaluable tips on choosing healthier dessert options, and we look forward to having her back for more insightful discussions. Don’t miss this enriching conversation, full of actionable insights and entrepreneurial wisdom!
Website: https://piesbydi.com/
Facebook: Pies by Di’
Instagram: Pies_by_di
Tiktok: PiesbyDi70

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Chapter

1. The Sweet Success of Pies by Di and Social Media Tips (00:00:00)

2. Entrepreneurship Journeys (00:00:39)

3. Social Media Success for Entrepreneurs (00:07:47)

4. Dessert Health & Wellness Advice (00:21:35)