Why You Need A YouTube Channel Manager

The Video Creatr Podcast

In this conversation, Augie and Grant discuss the role of a YouTube channel manager and the tasks they perform. They explain that a channel manager is responsible for the day-to-day operations of a channel, including planning, strategy, video uploading, SEO optimization, and thumbnail creation. They emphasize the importance of hiring a channel manager to save time and focus on other aspects of content creation. The conversation also covers the auditing process, including content, channel, and competitor audits. They discuss the ongoing relationship between a channel manager and a creator, focusing on monitoring analytics, making adjustments, and providing regular reports. The conversation concludes with a discussion on video performance analysis and overall channel health.

Takeaways

• A YouTube channel manager is responsible for the day-to-day tasks of a channel, including planning, strategy, video uploading, SEO optimization, and thumbnail creation.
• Hiring a channel manager can save time and allow creators to focus on other aspects of content creation.
• The auditing process, including content, channel, and competitor audits, is crucial for identifying areas of improvement and developing a successful strategy.
• Ongoing collaboration between a channel manager and a creator is essential for monitoring analytics, making adjustments, and improving video performance.
• Using famous people's faces in thumbnails can make them more aesthetically pleasing and relevant to the video content.
• The first 30 seconds of a video are crucial for engaging viewers and improving audience retention.
• Analyzing audience retention metrics can help identify areas for improvement, particularly in the video introduction.
• Small wins, such as increasing views and engagement, can provide a sense of accomplishment and enjoyment in content creation.