Visionary Mindset | Creating a Vision for Your Brand

The Visionary Chronicles

The Visionary Chronicles Podcast

CHRONICLE | 168

September 10th, 2024

Welcome to The Visionary Chronicles Podcast. In this episode, we're diving into a topic crucial for every business leader and entrepreneur: Brand Vision.

In this episode, we'll explore the art and science of creating a compelling vision for your brand. Whether launching a startup or reimagining an established company, a clear brand vision is your foundation for long-term success, guiding every decision and shaping your future.

We'll unpack:

• What exactly is a brand vision and why it's essential
• The key elements that make up a potent brand vision
• Practical steps to develop and passionately build your vision
• How to align your team and stakeholders with your brand vision
• Real-world examples of companies that have leveraged strong brand visions to achieve remarkable success

So, if you're ready to take your brand from where it is to where it could be, stay tuned. We're about to embark on a journey that could transform your business and impact your industry.

Let's dive in and start crafting your brand's visionary future.

"Thank you to those who have subscribed to The Visionary Chronicles" and for those of you who have not, please go to bryansmeltzer.com"

Visionary Mindset | How to Create A Vision for Your Brand

Chronicle Intro |

What sets excellent, Visionary leaders apart from others who aspire to emulate their success? What traits do they possess and use to achieve such historical status?

"Think Different." - Steve Jobs

Unlock your brand's potential with a visionary mindset! Learn how to create a compelling vision that guides your success. Watch, share, and build a visionary brand today!

CHRONICLE SEGMENTS

00:00 Introduction

00:44 Brand Vision

01:47 Succinct Statements

03:05 Vision Importance

05:45 Setting Vision

07:32 Purpose Understanding

09:31 Market Analysis

12:32 Vision Statement

15:53 Periodic Review

19:53 Closing Remarks

Discover how to create a visionary brand with effective strategies and visionary mindset. Learn the importance of vision and how to set goals for lasting success.

The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.

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About |

Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.

Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.

The Visionary Chronicles Podcast Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts. Follow The Visionary Chronicles Podcast | The Visionary Chronicles Sign Up The Visionary Brand Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.

Purchase The Visionary Brand book | The Visionary Brand

The Visionary Files

Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.

Sign up for The Visionary Brand MasterCourse | The Visionary Brand Course

LiquidMind | Brand Advisory

Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.

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SESSIONS | One 2 One Advisory

LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.

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• Email | [e-mail]