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Driving Revenue: Understand your pricing power to increase your pricing
Manage episode 370682357 series 3436057
Konten disediakan oleh Fabian Bartnick. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Fabian Bartnick atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, I dive into the concept of pricing power and how it can help you make more money in revenue management. I explain the difference between positioning and pricing, and how subjectivity and algorithms play a role. I also discuss the key components of pricing and the resulting pricing power: sales, marketing, operations, product, and price. By optimizing each of these areas, you can attract new consumers, drive more penetration, and deliver a valuable experience. Enjoy the show to gain a deeper understanding of pricing power and how it can impact your revenue management strategy.
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