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Gaming – Advertising's untapped opportunity
Manage episode 435185025 series 2994845
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gaming ecosystem and what needs to be done for brands to devote a higher share of budget to in-game advertising.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
268 episode
Manage episode 435185025 series 2994845
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gaming ecosystem and what needs to be done for brands to devote a higher share of budget to in-game advertising.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
268 episode
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