Growing a Wedding Business in the Face of Adversity

The Wedding Business Podcast

In this episode I speak to wedding cake designer, Jasmine Aboagye from Little Cake Garden. We talk about growing a business when the odds are stacked against you and how, even when it seems as though all was lost, she found a way to strive for success.

Starting a new adventure can be scary, but for Jasmine, it turned into a joyful blend of her past and present.

Jasmine Aboagye is a former psychology teacher turned wedding cake maestro, who has carved a niche for herself in the bustling lanes of East London. Amidst navigating the complexities of entrepreneurship, she encountered personal challenges, from organizing her own wedding to the emotional journey of starting a family.

With touching honesty, she showcased how kindness among industry peers has transformed into a more supportive and unified community after the pandemic and the benefits of fostering a generous spirit in what can often be a solitary line of work.

Her journey teaches us that blending personal passions with professional endeavors can create a business that not only survives but also enriches lives.

For Jasmine, every cake she bakes is a testament to her journey - a narrative of love, loss, and the unwavering belief in the beauty of new beginnings.

On this episode, we talked about:

• Psychology’s role in Jasmine’s approach to baking, creating cakes that resonate emotionally with clients.
• Overcoming personal challenges and adversities, such as launching a business while coping with the emotional strain of miscarriages.
• The concept of 'community over competition' within the wedding industry.
• Finding your own voice and staying true to yourself in the industry, rather than emulating others.
• Benefits of investing in good photography and how it can lead to business growth.

Learn more about Jasmine Aboagye and follow her on Instagram at https://www.instagram.com/littlecakegarden/ and visit her website at Little Cake Garden

Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/