TWIBS 35 | Discord - The Movie ft. Danny DeVito & Awkwafina and She Lion's 'Actually I Can'

The Week in Brand Storytelling

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On this episode of The Week in Brand Storytelling, Mike and Clare check out two new branded entertainment spots. The first is from the niche messaging platform, Discord, called Discord - The Movie. The branded short film starring Danny DeVito, Awkwafina and Grimes aims to explain the beatuy of the platform and wonders it can offer certain members of the population. The second is a 10 minute profile story from Visual Domain and She Lion documenting a collaborative project between 22 Aussie businesses (Melbourne + Sydney) creating an end-to-end supply chain for a new range of sweatshirts emblazoned with the words “Actually, I Can” and “Support Local”. All that and more on The Week in Brand Storytelling!

Want to read up more on anything we covered? Check out the links below:

Feature 1:

Discord - The Movie
https://youtu.be/3xOkZ0_Rocs
https://www.campaignlive.com/article/discords-new-short-film-features-danny-devito-akwafina/1723125

Feature 2:

She Lion x Visual Domain’s “Actually I Can”
https://www.bandt.com.au/visual-domai...

Headline 1 - Rebel Wilson’s latest Afterpay ad called out for being “disturbing and irresponsible”
https://www.bandt.com.au/disturbing-i...

Headline 2 - Mark Zuckerberg outlines plan for Facebook’s ‘Metaverse’
https://www.bandt.com.au/facebook-out...

Headline 3 - Sonos x The North Face collaborate on radio station “exploring the world through sounds”
https://www.bandt.com.au/sonos-collab...

Headline 4 - Optus’ #SignYes campaign cops backlash from deafness advocacy groups
https://www.bandt.com.au/tone-deaf-op...
https://www.bandt.com.au/optus-teams-...

Headline 5 - Sportsbet promotes responsible gambling
https://www.bandt.com.au/sportsbet-pr...

Headline 6 - Kyle Sandilands drops “Get Vaxxed” anthem under the name ‘King Kyle’
https://www.bandt.com.au/king-kyle-ta...

Signal Boost

Culture Next 2021
https://culturenext.byspotify.com/en-AU

Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!

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39 episode

#Business #Podcasting Education #Marketing #Dear Storyteller #Storytelling #Off Brand Entertainment #Advertising