EP353: The Lead Magnet-Niche Connection & How To Audit Yours for Higher Conversions

The Wellness Business Podcast

Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.

In this week’s episode, we’re discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it’s an attractive way of getting them on your email list.

When we work with our clients more often than not we help the coach make tweaks that not only quickly attracts their dream clients but also improves their overall list-building conversion rates within 30 days.

We thought it would be a good idea to share our process with you here so you can quickly do your own audit to improve your list-building results.

In this episode you’ll discover:

• How to determine on your niche to ensure clarity on who you help, how you help, and the transformation you offer
• The key to align your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone towards enrolling in your coaching services
• Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenge, relevance to your program, potential for quick wins, connection to your program, and clarity in title and promotion.
• The key to monitoring your results for consistency and conversions

Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions.

Links mentioned during the episode:

Wellness Business Accelerator VIP Waitlist – wbwaitlist.com

3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/

Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches

https://www.karenpattock.com/lead-magnet-template

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/