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Managing Brand Reputation: Is The Use Of Data Ethical or Creepy
Manage episode 296078726 series 2895819
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The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe.
In this episode, we are joined by Rob Flaherty, Global Chairman of one of the biggest marketing branding, PR agencies and communication organisations on the planet, Ketchum.
This is part 3 of a 4-part series on Managing Brand Reputation and in this show we talk about the use of consumer data in big brand business practices.
This conversation goes well beyond the standard data privacy chat, as this is a subject that is deeper than protection and data breaches. As we all know, there are some companies and brands who heavily utilise customer data as part of their business operations and as access to customer data increases, businesses must have clear, transparent standards on how they will use that information ethically.
As well as wisdom and insights shared by Rob, we are also honoured to have this conversation professionally curated by author and Global PR expert David Gallagher alongside John O’Brien MBE, EMEA managing Partner of Omnicom’s ONE HUNDRED agency Consortium
In this episode Rob Flaherty shares:
- How to balance data opportunity and risk
- The guard rails that companies need to put in place to make sure that the use of that data is ethical
- How accurate GDPR is
- The best practices that business should be aware of when buying data
- How to protect your data privacy
This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio.
For more information on The Winners Club head to http://thewinnersclub.club/
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