Richard Noble - A Lifelong Obsession

The Winning Mentality

As a former Land Speed Record holder, Richard Noble is a member of one of the World's most exclusive clubs. His passion and determination saw him claim the record in 1983 at the Black Rock Desert, Nevada, and 15 years later he was back, this time masterminding the World's first supersonic car (Thrust SSC). You'd have thought that the sound barrier was the final frontier of Land Speed Records but Richard is once again striving to go further; he is now in charge of the Bloodhound SSC Project, which is aiming to create the first 1000mph car and with it, inspire a generation of engineers and scientists.