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When Coffee and a Podcast Make the Perfect Pairing
Manage episode 427332703 series 2302063
"This is for the tastemakers. For those who trust their tongues and their original thoughts."
Listen to the story behind the collaboration between Abuja's premiere podcast and coffee brands as they enter new territory with their 'For the Tastemakers' campaign. Rodney returns to the very beginning and plots a winding path to the present. He answers questions such as: Why the Young god and Zuma Coffee? Where do the brand values intersect? What would make such a collaboration interesting enough to work? What can fans of the podcast and coffee lovers expect going forward?
Marketers and Brand strategists will appreciate this masterclass in brand strategy. This episode contains insights that will inspire how you think of brand work in the future. Powered by Zuma Coffee (Instagram: @zumacoffee_)
258 episode
Manage episode 427332703 series 2302063
"This is for the tastemakers. For those who trust their tongues and their original thoughts."
Listen to the story behind the collaboration between Abuja's premiere podcast and coffee brands as they enter new territory with their 'For the Tastemakers' campaign. Rodney returns to the very beginning and plots a winding path to the present. He answers questions such as: Why the Young god and Zuma Coffee? Where do the brand values intersect? What would make such a collaboration interesting enough to work? What can fans of the podcast and coffee lovers expect going forward?
Marketers and Brand strategists will appreciate this masterclass in brand strategy. This episode contains insights that will inspire how you think of brand work in the future. Powered by Zuma Coffee (Instagram: @zumacoffee_)
258 episode
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