Brand Strategy And Messaging With Marty Katz The Zee Marketing podcast

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Konten disediakan oleh Zev Gotkin. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Zev Gotkin atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Zee Marketing Podcast « »
Brand Strategy and Messaging with Marty Katz

4M ago 23:39

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Konten disediakan oleh Zev Gotkin. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Zev Gotkin atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Marty Katz is a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies develop a message that connects them with their audience, creates engagement, and generates sales.

In this episode, Mary Katz and I discuss branding, what it means to have a ‘brand,’ the difference between a rebrand and a brand refresh, and the relationship between marketing and sales and how they work together. Other topics we addressed include Mad Men, developing a marketing plan and strategy, and why companies should invest in building a brand for the long term.

Connect with Marty Katz: https://www.linkedin.com/in/marty-katz/

https://connectors360.com/

… continue reading

86 episode

#Business #Marketing #Zev Gotkin #Sales

Artwork

Brand Strategy and Messaging with Marty Katz

The Zee Marketing Podcast

published 4M ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Zev Gotkin. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Zev Gotkin atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Marty Katz is a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies develop a message that connects them with their audience, creates engagement, and generates sales.

In this episode, Mary Katz and I discuss branding, what it means to have a ‘brand,’ the difference between a rebrand and a brand refresh, and the relationship between marketing and sales and how they work together. Other topics we addressed include Mad Men, developing a marketing plan and strategy, and why companies should invest in building a brand for the long term.

Connect with Marty Katz: https://www.linkedin.com/in/marty-katz/

https://connectors360.com/

… continue reading

86 episode

#Business #Marketing #Zev Gotkin #Sales

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