[REPLAY] Can Marijuana Change the Three Tiered System? What experience from Canada can teach us in the US

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📢I talk🎙️with Nicolas Guillant, a Frenchman who spent his first 5 years in Cameroon, Africa, and grew up in Paris, France. I met Nicolas working together at Remy Cointreau, my first job in the beverage industry and his second. 🍷 🎇 🎉 ✨ 👏😋 🥂 😁
After graduating with his MBA he was hired by Seagram’s to assess the value of their champagne brands, which included Mumm and Perrier Jouet. 🥂🍾 Once those brands were sold to Pernod Ricard, Nicolas found himself at Remy Cointreau in NYC and managed all the brands there except Remy Martin.

He jumped out of the biz with an amazing opportunity in Las Vegas working with Ceasars Holdings, Inc. on the Harrah’s brand. Missing the Supplier Beverage world, he started at William Grant & Sons in marketing then ran their portfolio of business in both Canada and the Nordic countries totaling just over 7 years.

He then took leadership roles as President of the Americas for Marie Brizard Wine & Spirits Group 🍷and EVP at Gerard Bertrand Wines before taking the Global Chief Commercial Officer at Alexandrion Group based in Romania.

Nicolas has had a truly global leadership career working for some of the world's top brands and understands our US three-tiered system and the opportunities that remain.

I’m excited for Nicolas's next steps as he navigates these gaps in the market to create his own business.

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Chapter

1. [REPLAY] Can Marijuana Change the Three Tiered System? What experience from Canada can teach us in the US (00:00:00)

2. Hello and Welcome (00:01:42)

3. Where are you calling from? (00:01:59)

4. Where are you from? (00:05:09)

5. Where Nicolas met his wife (00:05:59)

6. Nicolas's view on PSG Messi banking on MLS & his difference to Renaldo (00:08:46)

7. Japanese Baseball (00:15:52)

8. Where Nicolas grew up in Africa and Paris (00:18:24)

9. How he got into the industry (00:19:38)

10. Two year career outside the industry (00:21:27)

11. Nicolas role in Champagne for Seagrams (00:21:49)

12. Next Role within Seagrams (00:23:38)

13. First Part of the Business Seagrams Sold (00:24:00)

14. Seagrams was a Champagne Power House & Why They Sold It (00:24:47)

15. Remy Cointreau Career (00:26:06)

16. Remy Cointreau Almost Went Bankrupt (00:27:35)

17. Formation of Maxium Distribution Group Saved Remy Cointreau (00:28:44)

18. What is Maxium? (00:30:56)

19. Maxium Disappeared (00:34:05)

20. The Power of Big Brands when it Comes to Distribution (00:34:40)

21. Nicolas's Opinion on 20 Years of Distributor Consolidation (00:37:15)

22. There's Room for Everyone (00:41:06)

23. Marijuana and the Legalization Effect on the Beverage Industry (00:41:17)

24. Early History of Consolidation - Jessie's Point of View (00:44:13)

25. LibDib Gives Opportunity to Small Start Up Brands (00:48:30)

26. Career Move After Remy Cointreau USA (00:53:28)

27. Left Remy to Work at Ceasars Harrah's (00:54:51)

28. Interesting Viewpoint & Use of Data was Beyond Traditional Wine & Spirits Business' use (00:55:50)

29. Nicolas: From Marketing to GM (00:56:23)

30. Marketing Differences in Nordic Countries (00:59:23)

31. European Take on Low & No (01:05:42)

32. Career After William Grant & Sons (01:10:07)

33. The Brazilian Beverage Market (01:12:40)

34. Sazerac is Now the Importer of Marie Brizard (01:16:37)

35. Alexandrion Group based in Romania (01:20:21)

36. Mentors (01:24:29)

37. Resources (01:27:16)

38. Pain Points (01:29:39)

39. Outlook (01:32:40)

40. Free Time for Nicolas! (01:34:13)

41. Produced by Fedora J Productions (01:38:15)