Thirsty Thursday's @3PM EST Happy Hour! Every Third Thursday!

Thirsty Thursdays @3PM EST

Sam Anderson, Jessie Ott, and Heather Ransom discuss the growing importance of the No & Lo space in the beverage industry.
We explore the shift in consumer attitudes towards mindful drinking and the rise of initiatives like Dry January. The conversation highlights the need for hospitality venues and big brands to respond to this sea change and provide inclusive options for non-drinkers.
We also discuss the potential threat from big soda companies entering the No & Lo market. They emphasize the importance of creating experiences and differentiating craft beer to stay relevant in a crowded market.

Overall, the conversation explores the opportunities and challenges in the evolving beverage industry. The conversation explores various aspects of the No & Lo (No and Low Alcohol) movement and its impact on the wine industry. It delves into the future of wine, the challenges of creating non-alcoholic red wine, and the changing experience of drinking.
The conversation also discusses the need for restaurants to adapt to customer preferences and the rise of THC cocktails. Additionally, it highlights the competition from cannabis companies and the importance of building a network and community in the startup world. The conversation concludes with reflections on the personal journey and wishes for the new year.
January 11th, 2024 Happy Hour Happy for All Crawl!

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