Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition

Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands

If I could solve one business problem for you - what would it be?

That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems.

Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems. In this jam-packed hour you’ll hear questions and answers for:

• How to make buying from you so easy that your customers can’t help themselves

• Give your customers an experience they will remember and come back for again and again

• Turn your most loyal customers into brand ambassadors and affiliates

• What to automate and outsource - and what to do yourself

• And much, much more.

Solutions Given:

• [00:00] Recapping our latest live mastermind event

• [2:09] The JMC: learn Holiday Promotion Strategies and get accountability

• [3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands

• [04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially

• [08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special

• [10:05, 23:15] Serving your customers: sell more by making it easy

• [13:00] Email marketing: what happens if my customers unsubscribe?

• [15:50] CRM: how do I keep track of all my customers’ life events (like anniversaries)?

• [20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it

• [31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them

• [40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource. Also, how to switch from one platform to another with minimal headaches.

• [42:30] AI marketing: can I use AI to attract my ideal customers?

• [50:57] Legal: Can I “poach” customers from other platforms?

• [58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever!

• [59:37] What’s working right now to give you great results this Holiday Season

Here are the resources mentioned in the show:

Join the 30-Day Holiday Sales Challenge

5-Step Holiday Sales Playbook Masterclass

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xo, Tracy Matthews

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