Tricia Wang On Using 'thick Data' In Marketing TNW Conference podcast

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Tricia Wang on using 'thick data' in marketing

6y ago 28:47

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Konten disediakan oleh TNW Conference. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TNW Conference atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”-- precious data that captures people’s emotions and stories. Full video: https://youtu.be/tuUISDoGxWI All about TNW Conference: https://tnw.to/conference

… continue reading

121 episode

#Tech #Machine Learning #TNW Conference

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Tricia Wang on using 'thick data' in marketing

published 6y ago

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MP3•Beranda episode

Konten disediakan oleh TNW Conference. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TNW Conference atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”-- precious data that captures people’s emotions and stories. Full video: https://youtu.be/tuUISDoGxWI All about TNW Conference: https://tnw.to/conference

… continue reading

121 episode

#Tech #Machine Learning #TNW Conference

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