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The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

7 hari yang lalu28:17

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Together We Go explicit

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Podcast of survival and preparedness expert, CEO of Fieldcraft Survival, and former government contractor Greg Lapin.

143 episode

#Society #Mike The Forces #Survival #Health and Well-Being

Together We Go explicit

134 subscribers

updated sekitar 16 jam yang lalu

Beranda serial•Feed

Podcast of survival and preparedness expert, CEO of Fieldcraft Survival, and former government contractor Greg Lapin.

143 episode

#Society #Mike The Forces #Survival #Health and Well-Being

Semua episode

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Ep. 04: What Is Next For Fieldcraft Survival | Greg Lapin and Mike Hernandez 51:06

16 hours yang lalu51:06

51:06

Use Code "FIELDCRAFT" for %15 OFF on your first order!https://firecracker.farm/Join the Fieldcraft Survival App to start your preparedness journey TODAY!https://content.fieldcraftsurvival.com/IOS: https://apps.apple.com/us/app/fieldcraft-survival/id6450740477Android: https://play.google.com/store/apps/details?id=ott.fieldcraftsurvival&pcampaignid=web_shareSubscribe to Fieldcraft's Newsletter BELOWhttps://bit.ly/3X1sTwQFieldcraft Survival's Mission is to expand your capabilities in the genre of survival. Our goal is to educate, train, and equip you to survive in the worst-case scenario. To accomplish our mission, we offer life-saving medical equipment, products built to enhance dependability, as well as training courses led by resident duty experts.…

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This Is What It Takes: The Army Ranger Standard | Ep. 03 2:03:14

8 hari yang lalu2:03:14

2:03:14

Find more of Devin!Instagram: https://shorturl.at/fecZjYouTube: https://shorturl.at/zsX5l Use Code "FIELDCRAFT" for %15 OFF on your first order! https://firecracker.farm/ Join the Fieldcraft Survival App to start your preparedness journey TODAY!https://content.fieldcraftsurvival.com/IOS: https://apps.apple.com/us/app/fieldcraft-survival/id6450740477Android: https://play.google.com/store/apps/details?id=ott.fieldcraftsurvival&pcampaignid=web_shareSubscribe to Fieldcraft's Newsletter BELOWhttps://bit.ly/3X1sTwQFieldcraft Survival's Mission is to expand your capabilities in the genre of survival. Our goal is to educate, train, and equip you to survive in the worst-case scenario. To accomplish our mission, we offer life-saving medical equipment, products built to enhance dependability, as well as training courses led by resident duty experts.…

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The Untold Bond Between Soldiers & Their K9's | Ep. 02 1:14:28

15 hari yang lalu1:14:28

1:14:28

Join the Fieldcraft Survival App to start your preparedness journey TODAY! https://content.fieldcraftsurvival.com/ IOS: https://apps.apple.com/us/app/fieldcraft-survival/id6450740477 Android: https://play.google.com/store/apps/details?id=ott.fieldcraftsurvival&pcampaignid=web_share Subscribe to Fieldcraft's Newsletter BELOW https://bit.ly/3X1sTwQ Check out Mike Glover's NEWLY RELEASED book "Prepared" in the link below! https://amzn.to/3GDzYOC Fieldcraft Survival's Mission is to expand your capabilities in the genre of survival. Our goal is to educate, train, and equip you to survive in the worst-case scenario. To accomplish our mission, we offer life-saving medical equipment, products built to enhance dependability, as well as training courses led by resident duty experts.…

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The Future for Fieldcraft Survival | Ep. 01 42:23

23 hari yang lalu42:23

42:23

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139- MACV-SOG Veteran | Jim Shorten "Wild Carrot" 1:48:41

9 weeks yang lalu1:48:41

1:48:41

Thanks for tuning in! -- Check out the Fieldcraft Survival App for extra content, extended cuts, and deep dives into topics around survival and preparedness. It’s also the only place to get full episodes of TM Room with Mike Glover and Greg Lapin. Check it out now: https://content.fieldcraftsurvival.com/…

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138- Why The FBI Isn't What It Used To Be | Chris Piehota 1:50:36

10 weeks yang lalu1:50:36

1:50:36

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137- Jim Foreman: 27 Years as a Navy Seal 1:07:15

11 weeks yang lalu1:07:15

1:07:15

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136- We Need to Talk About This 24:30

12 weeks yang lalu24:30

24:30

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135- Picking Up the Pieces 17:19

13 weeks yang lalu17:19

17:19

It's been awhile. Thanks for tuning in. -- Check out the Fieldcraft Survival App for extra content, extended cuts, and deep dives into topics around survival and preparedness. It’s also the only place to get full episodes of TM Room with Mike Glover and Greg Lapin. Check it out now: https://content.fieldcraftsurvival.com/…

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0134- Professional Navigator in the Trophy Truck Class | Conor Jackson 1:02:17

34 weeks yang lalu1:02:17

1:02:17

Conor Jackson is a seasoned professional Navigator with over 15 years of experience in the Trophy Truck Class. He shares thrilling stories and insider insights from the world of off-road racing. With an impressive track record that includes a Baja 1000 win, a Mint 400 win, over 20 race wins, two overall wins, and three Championships, Conor brings unparalleled expertise and passion to this episode. To checkout exclusive content, click below! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/mikeglover⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Mike's NEWLY RELEASED BOOK "Prepared" ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3GDzYOC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For those that are new, the 'Mike Force Podcast' is my very own podcast where I speak my mind on current events, preparedness, mindset, tactics, overlanding, rally and all the other various interests that I have. I own Fieldcraft Survival LLC, in Provo, Utah where we specialize in teaching civilians to be prepared for the worst case scenario. First Aid, Mindset, Fitness, Tactics, Mobility, and so much more. To stay tuned to everything that I'm doing check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mikegloveractual.com…

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0133- From Special Ops to Entrepreneurship | Tony Cowden 1:02:17

35 weeks yang lalu1:02:17

1:02:17

Tony Cowden has 27 years of experience in Special Operations and has worked as a contractor for the State Department and CIA, with deployments to Afghanistan, Iraq, Yemen, Libya, Haiti, and Syria. He is an accomplished entrepreneur, having founded and sold CrossFit Wilmington in NC, and he currently runs Capable Inc., specializing in fitness and tactical training. To checkout exclusive content, click below! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/mikeglover⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Mike's NEWLY RELEASED BOOK "Prepared" ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3GDzYOC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For those that are new, the 'Mike Force Podcast' is my very own podcast where I speak my mind on current events, preparedness, mindset, tactics, overlanding, rally and all the other various interests that I have. I own Fieldcraft Survival LLC, in Provo, Utah where we specialize in teaching civilians to be prepared for the worst case scenario. First Aid, Mindset, Fitness, Tactics, Mobility, and so much more. To stay tuned to everything that I'm doing check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mikegloveractual.com…

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0132- LEO and Owner of Paradox Training Solutions | Ruben Alvarez 57:58

36 weeks yang lalu57:58

57:58

Ruben Alvarez is a Brazilian jiu-jitsu black belt 2nd degree under tom deblass. Besides being a black belt in jiu-jitsu, Ruben is an active law enforcement officer assigned to an active swat team. Ruben is the owner of Paradox Training Solutions and Is one of the only instructors with the blessing under Craig Douglas to teach the Shivworks curriculum. To checkout exclusive content, click below! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/mikeglover⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Mike's NEWLY RELEASED BOOK "Prepared" ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3GDzYOC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For those that are new, the 'Mike Force Podcast' is my very own podcast where I speak my mind on current events, preparedness, mindset, tactics, overlanding, rally and all the other various interests that I have. I own Fieldcraft Survival LLC, in Provo, Utah where we specialize in teaching civilians to be prepared for the worst case scenario. First Aid, Mindset, Fitness, Tactics, Mobility, and so much more. To stay tuned to everything that I'm doing check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mikegloveractual.com…

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0131- Resilience | Greg Lapin 29:24

38 weeks yang lalu29:24

29:24

To checkout exclusive content, click below! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/mikeglover⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Mike's NEWLY RELEASED BOOK "Prepared" ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3GDzYOC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For those that are new, the 'Mike Force Podcast' is my very own podcast where I speak my mind on current events, preparedness, mindset, tactics, overlanding, rally and all the other various interests that I have. I own Fieldcraft Survival LLC, in Provo, Utah where we specialize in teaching civilians to be prepared for the worst case scenario. First Aid, Mindset, Fitness, Tactics, Mobility, and so much more. To stay tuned to everything that I'm doing check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mikegloveractual.com…

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0130- Made in the USA with Primal Beef | Sean Glass 51:07

42 weeks yang lalu51:07

51:07

Sean Glass, a former Navy SEAL, is the president and one of the founders of Primal Beef. Primal Beef is a company whose mission is to bring exceptional beef to every American table, never compromising on their promise of excellence. Sean’s IG: @SeanGlassActual https://primalbeef.com/ -- Sign up for USCCA and protect your rights here: ⁠⁠⁠⁠⁠⁠⁠⁠uscca.com/fcs⁠⁠⁠⁠⁠⁠⁠⁠ *Go grab a Montana Knife and get 10% off by using code 'MF10' on your first order! * ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.montanaknifecompany.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ -- To checkout exclusive content from Mike click below! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/mikeglover⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Mike's NEWLY RELEASED BOOK "Prepared" ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3GDzYOC⁠⁠⁠⁠⁠⁠⁠⁠⁠ For those that are new, the 'Mike Force Podcast' is my very own podcast where I speak my mind on current events, preparedness, mindset, tactics, overlanding, rally and all the other various interests that I have. I own Fieldcraft Survival LLC, in Heber City, Utah where we specialize in teaching civilians to be prepared for the worst case scenario. First Aid, Mindset, Fitness, Tactics, Mobility, and so much more. To stay tuned to everything that I'm doing check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.mikegloveractual.com…

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0129- Special Forces Turned Congressional Candidate | Joe Kent 1:02:51

43 weeks yang lalu1:02:51

1:02:51

Joe Kent is a retired 20-year veteran of the US Special Forces. His late wife, also a service member, was tragically killed fighting ISIS in Syria. After military and CIA service, Joe transitioned to advising President Trump on foreign policy and later managed projects for a technology company. He retired on his military pension in January 2023 to fully dedicate himself to his congressional campaign, focused on restoring common sense Republican values and challenging incumbent Democrat Congresswoman Marie Perez. ⁠www.joekentforcongress.com⁠ -- Sign up for USCCA and protect your rights here: ⁠⁠⁠⁠⁠⁠⁠uscca.com/fcs⁠⁠⁠⁠⁠⁠⁠ *Go grab a Montana Knife and get 10% off by using code 'MF10' on your first order! * ⁠⁠⁠⁠⁠⁠⁠⁠https://www.montanaknifecompany.com⁠⁠⁠⁠⁠⁠⁠⁠ -- To checkout exclusive content from Mike click below! ⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/mikeglover⁠⁠⁠⁠⁠⁠⁠⁠ Check out Mike's NEWLY RELEASED BOOK "Prepared" ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/3GDzYOC⁠⁠⁠⁠⁠⁠⁠⁠ For those that are new, the 'Mike Force Podcast' is my very own podcast where I speak my mind on current events, preparedness, mindset, tactics, overlanding, rally and all the other various interests that I have. I own Fieldcraft Survival LLC, in Heber City, Utah where we specialize in teaching civilians to be prepared for the worst case scenario. First Aid, Mindset, Fitness, Tactics, Mobility, and so much more. To stay tuned to everything that I'm doing check out ⁠⁠⁠⁠⁠⁠⁠⁠https://www.mikegloveractual.com…

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