Critical Pillars to Drive Demand for Your Product

Top 3 For Tech Marketers Podcast

Shawn McKee is the head of marketing at WebPT, where his responsibilities include positioning WebPT as an innovator and thought leader in the healthcare technology industry as well as driving company growth through demand generation, member marketing and advocacy initiatives.

Shawn joins host Renee to share his Top 3 Critical Pillars to Drive Demand for Your Product, including creating awareness with top of funnel content, building trust to drive engagement, and knowing your numbers to track metrics.

“I think it's about building your story and the narrative at the top of the funnel that focuses on the needs of your prospects,” Shawn said. “It’s about what they want, what they need and how you're solving those problems for them.”