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Konten disediakan oleh Top 3 For Tech Marketers Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Top 3 For Tech Marketers Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Top 3 Ways to Measure the Revenue Impact of Marketing

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Konten disediakan oleh Top 3 For Tech Marketers Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Top 3 For Tech Marketers Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments.

Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).

  continue reading

34 episode

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iconBagikan
 
Manage episode 336243461 series 1384539
Konten disediakan oleh Top 3 For Tech Marketers Podcast. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Top 3 For Tech Marketers Podcast atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments.

Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).

  continue reading

34 episode

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