Building B2B Trust: The Beard and The Hair Story

Trigger Points

Our latest episode is a true story of impactful B2B content marketing. Discover how Shaun Raines and his colleague Greg Gifford turned a simple content strategy into a game-changing success story. Through a captivating weekly video series, they built trust and loyalty by enabling B2B buyers to educate themselves at their own pace. Shaun shares invaluable insights into the importance of authenticity and education in crafting a loyal audience, eager to engage with your brand even before a sales pitch is made.
Join us as we explore the ever-evolving landscape of B2B content marketing, learning new formats like podcasts, YouTube, newsletters, and LinkedIn. Shaun reveals how targeting the 97% of the market not immediately ready to buy can be just as crucial as focusing on the active 3%. Learn how your company can establish itself as a thought leader by creating educational and entertaining content and hear how a client in the automotive industry achieved search dominance and increased brand recognition. As we conclude this enlightening episode, we encourage you to push the boundaries of your marketing journey, armed with passion and authenticity. For those ready to elevate their content strategies, explore additional resources at HiredGunsAgency.com or connect with Shaun on LinkedIn.

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Podcast Directed and Produced by Hired Guns Agency, of course: https://www.hiredgunsagency.com

Chapter

1. The Power of Content Marketing (00:00:00)

2. New Content Formats for B2B (00:10:56)

3. Elevating Content Marketing Strategies (00:16:51)