The One where we review the Best Bits Of 2023 – Christmas Special - TG111

Two Geeks and A Marketing Podcast

The One where we review the Best Bits Of 2023 – Christmas Special - TG111

00:00:00 Introduction

Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners.

That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards

00:06:11 In the News

3 news items each. Which will be the winning news?

00:16:56 Content Spotlights

ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023

Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ

Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html

Retracking of the Nemesis Rollercoaster at Alton Towers:

https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw

PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023

The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html

The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4

How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century

00:29:37 This Week in History

We share our top 3 historical events and then choose the winners.

00:37:04 Marketing Tech and Apps

ROGER’S TOP 3 MARKETING TECH & APPS OF 2023

• BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/
• DJI Osmo Pocket 3: https://store.dji.com/uk
• Adobe Firefly – us Generative AI to edit photos. https://www.adobe.com/sensei/generative-ai/firefly.html

PASCAL’S TOP 3 MARKETING TECH & APPS OF 2023

• eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources.
• The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates
• Your digital assistant to suggest how to structure an article or an interview:
• https://www.perplexity.ai/

00:47:09 Film Marketing

ROGER’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023

• The Banshees of Inisherin
• The Menu
• Operation Fortune: Ruse de Guerre

PASCAL’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023

• Dungeons and Dragons: Honour Amongst Thieves
• No Way Out
• Jurassic Park (30th Anniversary)

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• This Week in History
• Marketing Tech and Apps
• Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/