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How do you market fashion to gamers?
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Gamers aren’t exactly known for their style, but our guests, Rachel Feinberg and Breanne Harrison-Pollock, are looking to change that. They co-founded the esports and gaming apparel company Ateyo, the first company to offer technically designed apparel that is custom-built for gaming.
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This episode was hosted by Jamin Warren. Music was provided by Lusine.
Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cover how marketers, agencies, and brands can dive into the world of games.
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