Ep 17: The One Where We Talk About Client Relationships

Unbranded

Welcome to Episode 17 of Unbranded, where we dive deep into the dynamics of client relationships. From nurturing positive interactions to handling the worst clients and frustrations, this episode covers a spectrum of experiences shared by our hosts. Plus, don’t miss our segment on valuable lessons learned along the way. Here’s what we’ve got lined up for you:

YouTube Timestamps

• 00:00:00 - Introductions and welcome
• 00:02:00 - Segment 1: Positive Client Relationship
• 00:10:59 - Segment 2: Worst Clients/Frustrations
• 00:38:29 - Segment 3: Teach Me Something New
• 00:52:38 - Outro

Podcast Rundown & Social Media Clips

Introduction (00:00:00 - 00:02:00)

• Clip from Podcast (00:00:00 - 00:00:32)
• Host Introductions (00:00:32 - 00:01:03)
• Welcome (00:01:03 - 00:02:00)

Segment 1: Positive Client Relationships (00:02:00 - 00:10:59)

• Jay emphasizes nurturing relationships for client retention, the importance of onboarding, and setting boundaries. Rich Webster’s SOPs on Onboarding highlighted. Rich Webster Course
• Jen discusses deep transparency and the significance of committing only to deliverable promises.
• Sian believes the most critical word is “Relationships,” citing Lululemon’s investment strategy. Lululemon
• Judie talks about breaking through professional barriers to reveal the human side to clients.
• Discussions on the value of having coffees with clients, with Jay specifying this applies only with retainer clients.

Segment 2: Worst Clients/Frustrations (00:10:59 - 00:38:29)

• Jen shares an experience with a difficult American company in a competitive industry.
• Sian explains her decision not to take long-term clients and issues with creative content misunderstandings.
• Jay advises getting everything in writing to establish a partnership rather than ownership.
• The benefit of transcribing Zooms discussed, with a recommendation for Supernormal. Supernormal
• Judie recounts challenges with raw footage and undervaluing oneself.
• Discussion on the correlation between budget size and micromanagement, pricing strategies, and the importance of aiming for high-end work. Velocity Growth and Jay’s Instagram

Segment 3: Teach Me Something New (00:38:29 - 00:52:38)

• Jay emphasizes the importance of written agreements and owning up to noticeable mistakes.
• Judie shares a lesson from a mistake with audio recording.
• Jen talks about a significant budget oversight and the importance of owning up, knowing your worth, and learning to say no.
• Sian discusses client feedback, setting boundaries, and the impact of self-valuation on pricing.

Outro (00:52:38 - 00:53:08)

This episode is packed with insights, stories, and lessons on managing client relationships in various industries. Whether you’re a freelancer, a small business owner, or working in a client-facing role, there’s something in this episode for you. Join us in dissecting the good, the bad, and the ugly of client relationships, and perhaps, teach us something new along the way.