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Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives)
Manage episode 376521301 series 2434990
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised.
Hosted on Acast. See acast.com/privacy for more information.
331 episode
Manage episode 376521301 series 2434990
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised.
Hosted on Acast. See acast.com/privacy for more information.
331 episode
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