15. RevOps Is NOT Dead! What Should Your Ops Prioritize: People, Processes, or Platforms?

Unfiltered Growth: RevOps Reimagined with Christina Kay and Troy Sandidge

This episode of the "Unfiltered Growth" podcast features hosts Christina Kay and Troy Sandidge having a raw, unfiltered conversation about revenue operations (RevOps) vs go-to-market strategies. They discuss the difference between these concepts, why it matters, and break down the key pillars and priorities businesses should focus on to drive revenue growth.
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Best Moments:
(00:40) Discussion on the difference between "RevOps" (revenue operations) vs. "go-to-market" strategies, and why it matters for YOUR business
(02:21) Prioritizing people, platforms, or processes when optimizing operations for revenue growth
(04:02) The importance of auditing and evaluating existing tech stacks, integrations, and team workflows
(06:01) Expanding the perspective and re-evaluating all aspects (people, processes, platforms) to drive growth
(07:01) Gathering insights from new team members and front-line employees on processes and systems
(08:24) Iterating and adapting operational processes as the business evolves and changes occur
(09:35) The risk of stagnation by avoiding process improvements due to perceived effort or uncertainty
(10:25) The importance of documenting processes and creating a knowledge base for operational efficiency
(12:11) Closing remarks and call-to-action to subscribe, rate, and engage with the podcast community
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Connect With Us:

Unfiltered Growth is an S3M original show, part of the Guru Podcast Network!
Connect with Christina Kay:

- LinkedIn
- Instagram
- X/Twitter
Connect with Troy Sandidge:
- LinkedIn
- Instagram
- X/Twitter
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