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Ep 116 The No.1 mistake that's probably hurting your LinkedIn profile, with Danielle Fitzpatrick Clark Part 1
Manage episode 376485271 series 2814284
Can your LinkedIn profile serve you in much more powerful ways than just a virtual resume? What if you could turn it into a website or funnel? In this conversation with Danielle Fitzpatrick-Clark, a digital marketing maven and dream client attraction specialist, we unravel the key to transforming LinkedIn profiles into irresistible lead magnets. Danielle shares her disruptive strategies, offering clear, actionable steps on making your profile an engaging experience for your target audience.
Taking the concept of buyer personas, Danielle focuses on how event planners can leverage this tool to their advantage. Enlightening us on the motivations behind different types of buyers, she offers tips on using DISC personality assessments and apps to generate successful leads.
Danielle is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.
Quotes from this episode:
"I don't believe that we should be building a LinkedIn profile as a resume. In fact, I think that's the worst thing that you can do."
"I can pretty much look at a profile and know exactly the personality that I'm looking at."
Danielle's website:
https://influencebuilder.com/
Connect with Danielle:
Email: info@influencebuilder.com
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoaching
Danielle's LinkedIn Sales Accelerator Bootcamp: https://entrepreneurcity.kartra.com/page/gsd1384
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.
Chapter
1. Building a Disruptive LinkedIn Profile (00:00:00)
2. Buying Persona for Event Planners (00:11:13)
119 episode
Manage episode 376485271 series 2814284
Can your LinkedIn profile serve you in much more powerful ways than just a virtual resume? What if you could turn it into a website or funnel? In this conversation with Danielle Fitzpatrick-Clark, a digital marketing maven and dream client attraction specialist, we unravel the key to transforming LinkedIn profiles into irresistible lead magnets. Danielle shares her disruptive strategies, offering clear, actionable steps on making your profile an engaging experience for your target audience.
Taking the concept of buyer personas, Danielle focuses on how event planners can leverage this tool to their advantage. Enlightening us on the motivations behind different types of buyers, she offers tips on using DISC personality assessments and apps to generate successful leads.
Danielle is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.
Quotes from this episode:
"I don't believe that we should be building a LinkedIn profile as a resume. In fact, I think that's the worst thing that you can do."
"I can pretty much look at a profile and know exactly the personality that I'm looking at."
Danielle's website:
https://influencebuilder.com/
Connect with Danielle:
Email: info@influencebuilder.com
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoaching
Danielle's LinkedIn Sales Accelerator Bootcamp: https://entrepreneurcity.kartra.com/page/gsd1384
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.
Chapter
1. Building a Disruptive LinkedIn Profile (00:00:00)
2. Buying Persona for Event Planners (00:11:13)
119 episode
Semua episode
×1 Ep 118 How Podcasters can use LinkedIn and more Algorithm Secrets, with Danielle Fitzpatrick Clark Part 3 24:51
1 Ep 117 Mastering LinkedIn's profile optimisation, networking strategies, and algorithm secrets, with Danielle Fitzpatrick Clark Part 2 30:50
1 Ep 116 The No.1 mistake that's probably hurting your LinkedIn profile, with Danielle Fitzpatrick Clark Part 1 23:20
1 Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2 21:41
1 Ep 114 Rocking your events and How to know what attendees really thought about their last event with you, with Kraig Kleeman Part 1 28:40
1 Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2 35:03
1 Ep 112 Leveraging your event emcee and secrets from cruise ship decks below, with Nathan Cassar Part 1 34:54
1 Ep 111 Six brilliant but low-cost ways to make your conference more memorable, with Mark Herschberg Part 2 31:29
1 Ep 110 Why your conference needs to change and how to keep up with trends, with Mark Herschberg Part 1 22:47
1 Ep 109 The untapped power of the disability travel market, with Yasmine Gray 23:50
1 Ep 108 Taming your digital life and working with your chronotype, with Dr Kristy Goodwin Part 2 24:14
1 Ep 107 Why digital detox holidays fail and what to do instead, with Dr Kristy Goodwin Part 1 27:53
1 Ep106 Hybrid work models and a small twist to achieving work-life balance, with Melissa Marsden Part 2 19:43
1 Ep105 Optimising your workplace's design for productivity and happiness, with Melissa Marsden Part 1 27:42
1 Ep104 Designing your own life in the events industry, with Ashley Cline Part2 18:31
1 Ep103 How to get your events converting again with marketing strategies that work now, with Ashley Cline Part 1 36:20
1 Ep102 How small employers can ace the job market and what's coming after the Millennial workforce, with Gill Harvey Part2 23:05
1 Ep101 How to attract and keep top talent even if you're not paying the highest salary, with Gill Harvey Part 1 32:40
1 Ep100 Top Gun secrets for beating the number one cause for losing focus, with Afterburner's Em & Fuzz 14:55
1 Ep99 GR Are you paying attention to the attention economy, including your own? with Morris Misel 7:21
1 Ep98 GR LinkedIn profile and connection secrets that lead to collaboration and clients, with Scott Aaron 15:17
1 Ep97 GR How moving from mental health to mental fitness strategically shifts the conversation, with El Kwang 7:18
1 Ep96 GR When a network membership doesn't make sense for a luxury agent, with Shane Mahoney 8:35
1 Ep95 GR The art of what's possible and making the ultimate James Bond experience a reality, with Shane Mahoney 11:48
1 Ep94 How to recover when your joke falls flat and why getting a TedX Talk isn't what it used to be, with Brenden Kumarasamy Part 2 24:22
1 Ep93 How to overcome the fear of public speaking and get good at communicating anything, with Brenden Kumarasamy Part 1 28:44
1 Ep92 Where did my energy go and what does my nervous system have to do with it, with Lyndy Saltmarsh 47:09
1 Ep91 High airfare prices and when luxury travel makes more sense, with David Beirman 34:21
1 Ep89 Encore: How to create the Ultimate Office Christmas Party with Lisa Wiles 51:06
1 Ep88 How to get Gifting right for your Christmas, New Year or any other event, with Nicky Billou 22:50
1 Ep87 How events are using the Metaverse and what it will cost you, with Valerie Bihet 43:04
1 Ep86 What an Aboriginal Welcome to Country really means and other things you never knew about Australia's indigenous culture, with Robert Taylor 31:19
1 Ep85 Creating enviable events that turn attendees into ambassadors, with Melissa Park - Part 2 39:40
1 Ep84 Lessons from moving your event business to America, with Melissa Park - Part 1 32:46
1 Ep83 Event booking trends and the Apache hack that gives you instant calm in chaos, with Scott Stein - Part 2 22:06
1 Ep82 Leadership hacks for battles at the office, especially the ones with yourself, with Scott Stein - Part 1 33:42
1 Ep81 How too many events are missing key pieces to improve engagement and ROI, with Jonathan Kazarian 48:20
1 Ep80 How adventure travel transforms leaders and answers their toughest questions, with Mike Green 59:54
1 Ep79 Succeeding at the inner game for entrepreneurs and telltale signs you have a money block, with Jack Delosa 56:19
1 Ep78 Simple, no-cost tactics for transformational leaders during the Great Resignation, with Dr Troy Hall 59:28
1 Ep77 The Million Dollar James Bond and other ultimate travel experiences, with Shane Mahoney 1:04:42
1 Ep76 How to grow a movement, defeat the naysayers and Stay Gold with Stef Mariani 45:27
1 Ep75 Regaining your life with flexibility after a disappointing post-pandemic reset, with Dr Karen Morley 44:13
1 Ep74 Why you're not further ahead than you thought you would be by now, with Luke Harlan 1:00:32
1 Ep73 How music can unite teams in unexpected ways with SongDivision's Andy Sharpe 35:06
1 Ep72 K-Pop saves events in Japan and how a pink suit can save you from LinkedIn shame, with Tyron Giuliani 1:03:33
1 Ep71 The very bumpy road of startup stories and secrets with John North 1:12:53
1 Ep70 Why New Zealand considered staying closed for another year and how it could lose out to Australia, with Joanna Fountain 40:14
1 Ep69 Novak Djokovic, Pandemic tourism, and 20 Case Studies with David Beirman 1:04:19
1 Ep68 What the world's highest achievers understand about performance and going the distance with Donna McGeorge 29:21
1 Ep 67 How to get A Day Back from every week of your life this year, or a 1 Day Refund with Donna McGeorge 26:55
1 Ep 66 Christmas was weird - A personal year of highs and lows 3:58
1 Ep 65 How to create the Ultimate Office Christmas Party with Lisa Wiles 51:06
1 Ep 64 How the pandemic helped Australia's Northern Territory thrive with top events with Tim Watsford 29:09
1 Ep 63 Unconventional leadership: The one thing that defines your success that is really not about you, with Geoff Donaghy 43:12
1 Ep 62 There Has To Be More: Personal growth and your workplace culture with Rachel Service 50:12
1 Ep 61 How to get the Chinese tourist to spend more money with you happily with Wolfgang George Arlt 33:20
1 Ep 60 How the Chinese will return to travel post pandemic with Wolfgang Georg Arlt 32:58
1 Ep 59 Festivals by subscription with no ticketing fees coming to a live event near you with Ed Vincent 29:23
1 Ep 58 Why your "I help" statement doesn't work on social profiles, and other marketing mistakes you could be making, with Shani Taylor 39:53
1 Ep 57 The 5 ways business and leisure travel will change as borders reopen with Henry Hooper 34:13
1 Ep 56 The social media opportunity that most hospitality and events businesses are ignoring with Sabrina Meyers 52:55
1 Ep 55: How business tourism is processing change and what change is doing to our mental health with Karen Bolinger 27:41
1 Ep 54: Why this year is harder than last year and what's working now with Georgie Stayches 47:26
1 Ep 53: The magic business and outsourcing equation that works with the future with Morris Misel 50:44
1 Ep 52: What's changed in business events tourism and travel trade publishing in the past year with Karen Yue 36:42
1 Ep 51: How positive psychology enhances incentive experiences and challenges you to face your triggers, with El Kwang 37:03
1 Ep 50: Why are we still in lockdown even where vaccination rates are high? with Hannah Pearson 36:34
1 Ep 49: Youth and adventure tourism raring to go with Alex Hill 22:24
1 Ep 48: How sports betrayed me but led to my powerful Goldilocks storytelling business with Rachel Boardman 46:12
1 Ep 47: Gamifying live entertainment and taking it to the next stage with Arthur Kerekes 39:31
1 Ep 46: How to know if you're wired to be a six percent entrepreneur with Robin Copernicus 41:34
1 Ep 45: How healthy buildings can improve happiness and reverse chronic disease with Ken Fong 40:34
1 Ep 44: The truth about becoming a YouTube food sensation and publishing How to Cook That with Ann Reardon 33:07
1 Ep 43 Moments That Matter and 1001 EventProfs: A storytelling campaign for a cause with Shawn Cheng and Anh Nguyen 26:46
1 Ep 42 How small destinations can attract incentive groups by thinking out of the box with Alexandria Tomayko 30:31
1 Ep 41 Replay: Learning from lightbulb moments and being ready for opportunities with Darryl Lovegrove 58:26
1 Ep 40: Should you work with a competitor? Part 2 with Mark Goldman 28:01
1 Ep 39 How to resolve conflicts in unconventional ways. Part 1 with Mark Goldman 38:00
1 Ep 38 Why thinking like a girl can be a good thing with Dr Tracy Packiam Alloway 34:23
1 Ep 37 How event planners are using Clubhouse and the future of NFTs in events with Rod Vowell 45:22
1 Ep 36 How AI can make you a content marketing machine with Suzette Bailey 36:44
1 Ep 35 Events on a mission: taking Korean beauty secrets to the world with Fama Ndiaye 40:39
1 Ep 34 How you can make events sustainability better by not ticking all the boxes with Alexandria Tomayko 47:48
1 Ep 33 How to present like your career depends on it with Sam Cawthorn 29:27
1 Ep 32 How to work with Gen Z as lockdowns end with Sam Cawthorn 21:53
1 Ep31 How your pretty website could be losing you clients with Doreen Brown 49:40
1 Ep 30 Secrets animals can teach us about working with people with Tom Curtain 53:59
1 Ep 29 Lessons from my events CEO life while raising a young family with Nicole Santer 38:29
1 Ep13 Karen Yue: Lessons learned from Covid & the future of publishing 25:28
1 Ep12 El Kwang: The inside-out approach to pivoting your business 37:50
1 Ep11 Karen Bolinger: What crisis has taught me as a CEO 1:00:14
1 Ep10 Janet DeNeefe: The Ubud Writers Festival re-writes itself 37:06
1 Ep9 Morris Miselowski: Innovating our way through the pandemic 45:41
1 Ep8 Hannah Pearson: Region updates and how travellers will become even more last-minute 29:16
1 Ep7 Georgie Stayches: Your messaging needs to match where your audience is emotionally 33:13
1 Ep6 Karen Bolinger: Hybrid models still need to start with the customer in mind 6:26
1 Ep5 Karen Yue: Your team is your first priority 9:22
1 Ep4 El Kwang: Always be prepared for change 7:45
1 Ep3 Hannah Pearson: More important than ever to stay informed 8:05
1 Ep2 Morris Miselowski: We get tripped up if we focus on the how 7:43
1 Ep1 Georgie Stayches: Don't move on without grieving lost business first 10:05
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