33: Using AI for Successful Branding Strategies with Mark de Grasse

Using AI at Work

In this episode of 'Using AI at Work,' we sit down with Mark de Grasse, founder of the AI Branding Academy. Mark shares his extensive experience in marketing and business development, highlighting how AI is transforming branding. Discover how Mark leverages AI to create cohesive brand voices, streamline content creation, and enhance operational efficiency. Whether you're a seasoned marketer or a business owner looking to elevate your brand, this episode offers invaluable insights into the future of branding with AI.

🔎 Find Out More About Mark DeGrasse and AI Branding Academy:
AI Branding Academy: https://www.aibranding.academy/
Mark DeGrasse LinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/
🛠 AI Tools and Resources Mentioned in This Episode:
ChatGPT ➡ https://chat.openai.com
Claude ➡ https://www.anthropic.com/
MidJourney ➡ https://www.midjourney.com
Perplexity ➡ https://www.perplexity.ai
Synthesia ➡ https://www.synthesia.io/
ElevenLabs ➡ https://elevenlabs.io/
Heygen ➡ https://www.heygen.com/
Chapters:

00:00 - Introduction to Mark DeGrasse
02:57 - The Importance of Content in Branding
07:31 - AI’s Role in Defining Brand Voice
12:48 - Integrating Operations with Branding
22:05 - Recommended AI Tools for Marketers
28:13 - Operational Efficiency Through Branding
35:19 - The Evolution of AI in Branding
45:03 - Leveraging AI for Physical and Digital Content
50:01 - The Future of AI and Branding

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Chapter

1. Introduction to Mark de Grasse (00:00:00)

2. The Importance of Content in Branding (00:02:57)

3. AI’s Role in Defining Brand Voice (00:07:31)

4. Integrating Operations with Branding (00:12:48)

5. Recommended AI Tools for Marketers (00:22:05)

6. Operational Efficiency Through Branding (00:28:13)

7. The Evolution of AI in Branding (00:35:19)

8. Leveraging AI for Physical and Digital Content (00:45:03)

9. The Future of AI and Branding (00:50:01)