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Applied Series: My Virtual Fashion Stores Increase Consumer Engagement 10x with Emperia's CEO Olga Dogadkina
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Building Virtual Fashion Stores
The promise of an £80K deal that would never have happened until Olga met her technical co-founder on LinkedIn. Emperia was born. Specialists in building virtual stores for fashion brands, Olga and Peter dig deep into the retail, marketing, and creative strategies necessary to bring virtual spaces to life that resonate with a new generation of shoppers. Olga tells us firsthand how Emperia is not just adapting to the digital age but actively shaping its future, especially with the dawn of the Apple Vision Pro and Emperia's newly released 'creator toolkit'.
What Fashion Brands Want
We unpack the challenges and triumphs of designing digital worlds for top-tier brands such as Dior, Lacoste and L'Occitane, and Olga takes us through success stories highlighting the need for data-driven insights to make their clients happy. 20-minute engagement time anyone? That first £80K contract has subsequently turned into many clients along with a Series A fundraising round of $10M - Emperia seems to be doing something right in the virtual retail space. Tune in now to find out what it took to get there.
Olga and Emperia are featured in chapter 5 of the book Fashion Tech Applied. Check it out.
Find out about Emperia here
Connect with Olga on LinkedIn
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Chapter
1. Applied Series: My Virtual Fashion Stores Increase Consumer Engagement 10x with Emperia's CEO Olga Dogadkina (00:00:00)
2. Fashion Tech Innovations in Retail (00:00:03)
3. Immersive Commerce Platform Revolutionizing E-Commerce (00:04:49)
4. Apple Vision Pro and Imperia Technology (00:09:12)
5. Virtual Store Creation and Client Relationships (00:15:20)
6. Building a Successful Startup Team (00:28:18)
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