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Applied Series: How to Build a Digital Sneakers Platform with Futures Factory's Nicolas Romero
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Pivoting to Digital Footwear
Ever wondered how a brand can pivot from crafting exquisite physical footwear to mastering the digital fashion? Nicolas Romero of Futures Factory tell us how he did that in the midst of the NFT and crypto boom of 2021 and 2022, which led him to securing $2.5M in VC funding. Find out in this episode if it's worked, and what's driving him and his startup forward.
Another Pivot to 3D Printing
Nicolas discusses with Peter how blockchain technology and NFTs became the bedrock for his brand's unique crowdfunding approach and how they're ensuring product transparency and authenticity. However, this wasn't enough and 3D printing is next on the cards for Futures Factory. We delve into the importance of community building across platforms and the vital role it plays in guiding product development and maintaining brand resilience. Nicolas shares candid insights on his favorite digital fashion trends, his strategic investments at Futures Factory, and offers sage advice for aspiring entrepreneurs venturing into the realm of fashion tech and footwear.
Check out Futures Factory here.
Get connected with Nicolas on LinkedIn here.
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Chapter
1. Applied Series: How to Build a Digital Sneakers Platform with Futures Factory's Nicolas Romero (00:00:00)
2. Fashion Tech Innovations and 3D Footwear (00:00:03)
3. The Evolution of 3D Printed Footwear (00:04:42)
4. NFT Space Pivoting and Learning (00:17:34)
5. Concept Kicks and Building a Community (00:23:19)
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