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There is a Wrong Way to Tell Stories
Manage episode 401715882 series 2802112
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The world will ignore you when you tell your stories the wrong way.
I FIND THAT MOST FUNDRAISERS THINK THEY ARE TELLING STORIES WHEN THEY ARE MERELY GIVING REPORTS.
What is the difference?
A story is about one person, with a name, with a problem that has been solved (or needs to be).
One person
With a name
With a proble
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