20. Westonbirt Arboretum and the developments that have created a truly inspirational outdoor visitor attraction, with Sophie Nash, Programme Manager

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In today’s podcast I chat with Sophie Nash, Programme Manager of ‘Westonbirt’. Located in the Cotswolds in the County of Gloucestershire, the Arboretum is one of the most visited pay-to-enter attractions in South West England, and is ranked amongst some of the great gardens of the world.

Over the past 10 years, Westonbirt has seen considerable development taking its visitors from 300,000 to around 600,000.

Westonbirt is close to my heart as I worked there for many years as Marketing Manager.

We chat about where Westonbirt it is today and discuss some of the developments that have created a step change in getting closer to its mission, as well as getting closer to creating the elusive year-round visitor footfall.

Sophie shares some of her suggestions for what’s important to the success of a development project, from engaging staff, to managing member and visitor expectations.

She talks about the future for Westonbirt including discussion about the recently purchased land which could develop the visitor experience further.

As my last podcast episode for 2022, I’d like to wish you a lovely Christmas and a healthy, happy 2023.

Thanks so much for listening

Enjoy the episode
Find about more about Sophie and Westonbirt Arboretum:

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This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
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