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S08E12 Marketing Students on Reframing Negative Portrayals of Migrant Workers
Manage episode 363193035 series 3475589
Konten disediakan oleh Institute for Human Rights and Business, IHRB, and Institute for Human Rights. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Institute for Human Rights and Business, IHRB, and Institute for Human Rights atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
PART I: #InvisibleHeroes Team
(02:46) Why Singapore?
(07:23) A pronged strategy: Social media + cultural fairs + employee engagement
(09:34) Scaling migrant workers stories on social media
(12:50) The power of cultural fairs in making human connection
(16:04) Breaking down silo’s across employees through mentoring
(20:15) The importance of branding and messaging to tell stories effectively
PART II: #NFTs Team
(24:29) What are non-fungible tokens (NFTs)?
(26:13) How to connect NFTs, art, and migrant workers
(27:45) The disruptive potential of NFTs
(29:55) Artists uptake of NFTs
(33:36) Using NFTs to elevate migrants’ stories
(35:52) A London showcase - an arts and migrant hub
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