#98 Avoiding the Downward Spiral of Price Reduction with Lydia Di Liello

WAM

Today on The WAM Podcast we have Lydia Di Liello, CEO and founder of Capital Pricing Consultants, joining Frances Brunelle for another exciting episode of the WAM Podcast. Capital Pricing Consultants is a revenue management consultancy dedicated to helping clients grow profitability through strategic operational and tactical recommendations. Lydia has more than 23 years of global revenue management and business leadership expertise and has worked in over 16 countries with Fortune 500 and privately held firms. In this episode, you will hear all about Lydia’s passion and her reason for starting the company and her years of experience working in procurement at General Motors. Lydia and Frances shift to discussing proactive versus reactive pricing, why constantly lowering prices is detrimental to the industry, and what manufacturers can do to avoid price wars and reverse auctions. Lydia talks about instances where she has advised her clients to “fire” demanding customers and when she has encouraged them to lower their prices under specific circumstances. Tuning in to this conversation, listeners will also hear Lydia’s go-to advice to her clients and all about her upcoming workshop hosted by the Professional Pricing Society.